“Why be you when you can be me? ”
That concern had been element of a ’90s social advertising campaign created by Concerned Children’s Advertisers and wellness Canada. Within the clip, two girls are walking through a “boutique” that provides items and procedures to aid customers change their appearances and personalities.
“Don’t settle for only being yourself, ” a woman’s vocals says among the girls is analyzed by way of a makeup artist whom covers bright red pigment to her lips. “Why be you when it’s possible to be me? ” she says.
The advertisement campaign appears more relevant now than ever, with that concern representing precisely the style of mindset social media is perpetuating: Why be you when you’re able to end up like most of the popular, gorgeous individuals, like Kylie Jenner?
Personal media influencers these times are needs to seem like beauty clones. You understand the design: the full pout, completely arched eyebrows, possibly some expertly used eyeliner, topped down with a wholesome dose of highlighter and cheek contouring. With some makeup brushes, a contour palette plus some matte lip color, you may be on your way to appearing like everybody else.
Why, though, is searching like everybody else one thing we strive for? There are certain facets that play a role, including a potential need to easily fit in and a propensity to mimic superstars and influencers.